All You Need To know About The Recent Google Penguin Update
Google Penguin – The Google Penguin updates from Google are probably the most anticipated and talked about updates in the SEO world. To fully understand the effects these updates have on Search Engine Optimization, a little history lesson is in order.
Now back when Google had just gained popularity as the most popular search engine, hordes of businesses were clamoring for those top spots and were pretty much willing to do anything to get there. This led to a breeding ground of a host of sneaky tactics used to get those top positions.
What’s a Penguin?
Now how the algorithm worked at that time, is that ranked pages based on number of links and the content of the text related top those links. This text was directly related to key words and the more key word used, the higher the rankings.
This system was quickly exploited with black hat SEO techniques like spamming nonsense articles that were just jam packed with key words and made no sense. Many sites quickly gained popularity by adopting these practices, and then the Penguin arrived.
How does it work?
What the Penguin did, was that it sat on top of the entire algorithm like a filter, and knocked off all those sites that were spamming these links connected to junk articles that were packed with keywords. Now if you were one of the sites caught by the penguin,
you would be completely knocked off the Google rankings, and any efforts you made to correct the issue would only be seen after next penguin update. Waiting for the next update is not a viable option, as they are not that frequent. The best option for someone caught by the Penguin would be to start with a fresh domain.
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Catch me if you can
After the first update, SEO specialist decided that they could still get the better of Google and stepped up their game to a point where they could still manipulate the search engine.
Though the first update did it’s best to remove spammy content, it was built to only look at the Home Page of a website, the inner pages were still free to spam links and that’s what called for another update. The second update went deeper, and targeted inner pages as well.
The latest update
Now as Google kept updating their filter and SEO specialists kept finding new ways to manipulate the system, this has led to a very interesting cat and mouse game. The only down side is that if you’re the mouse and you get caught, you can pretty much kiss your website goodbye till the next update.
This is something that many legitimate website developers who get caught in the Penguin filter due to bad link or other unavoidable circumstances have raised their voices about. The need to have the Penguin filtered applied in real time and not just at every update was critical to being able to see the results of your efforts to rectify the problem.
That’s exactly what the new Penguin update is all about, it’s no longer a filter that sits over the algorithm and gets applied every seven hundred days. It’s now an integral part of the algorithm and works in real time.